Resources Library by ANA

Creativity on tap

Organisations that lack creativity will fail. Traditionally new product ideas have come from many sources both within an organisation, e.g. management brainstorming, or from outside the organisation through traditional marketing research techniques...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Clive Nancarrow, Jenny Clark, Lex Higgins, Martin Oxley

Company: KANTAR TNS Malaysia

February 27, 2005

The case for in-the-box innovation

This paper describes a groundbreaking international case study proving that a much larger number of relevant, actionable, and original new product ideas can be generated by using creativity techniques that encourage 'in-the-box' thinking as opposed...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Leyla Namiranian, Gwen Smith Ishmael

Company: Decision Analyst, Inc.

February 27, 2005

Good design= good experience= good business

Innovation is a theme that runs through every experience IDEO designs whether manifest in a product or a service, an environment or digitally. We have developed methods and tools to stimulate innovation and get from great idea to reality really...

Catalogue: ESOMAR Conference 2005: Innovate!

Author: Alan South

February 27, 2005

Reengineering the research process

Innovation in the early decades of the market research industry was demand and product focussed while in the later stages the innovation was driven by the availability of new techniques and was process focused.It depends on the business model a...

Catalogue: ESOMAR Conference 2005: Innovate!

Authors: Sander van Meeuwen, Dirk Huisman

Company: SKIM

February 27, 2005

Partners in innovation

This paper addresses innovative online qualitative research with pharmacists across Canada. The paper explores why innovation is crucial to business success and how companies can work together to foster new ideas; how an online methodology yielded...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Mike Gadd, Laurie Thompson, Rachelle Deshaies

November 28, 2004

Smashing the mould of qualitative research

Buyers and practitioners the world over are calling for innovation in qualitative research and yet there are definite expectations governing how qualitative research should be conducted.The authors outline the framework or mould that current...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Authors: Jem Wallis, Neil Brooks-Jones

November 28, 2004

Revue Française du Marketing (Octobre 2004)

Dans une publication dont le délai médian entre la réception des articles et leurpublication demeure voisin de l'année, la notion d'actualité s'entendcum grano salis. Ã€ propos de la collection:La Revue Française du...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2004

Research World (January 2004)

We will also try to shed more light on the international dimensions of the profession, which new developments and breakthroughs are worth noting, and what are the cross-cultural contributions of existing approaches and tools. And on an increasing...

Catalogue: Research World 2004

Author: ESOMAR B.V.

January 1, 2004

Convergennation

Convergennation refers to the "cross-roads" where convergence and business innovation meet to spark new opportunities and create competitive advantage resulting from combinations of tangible and intangible assets, markets, companies, value chains,...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Alexandre F. Amoukteh, Phillip A. Cartwright, Caroline Edwards

January 26, 2003